The objective of this stage is to identify and contextualize the problem or business opportunity.
We create seamless digital experiences by focusing on usability and customer satisfaction.
Through heuristic analysis we identify usability issues and potential solutions in the user's journey.
Tools like wireframes and prototypes allow us to test the solution early with the real users.
We check how the product performs, and how much it contributes to business goals.
We help you optimize the creation process by keeping consistency throughout all the components.
We provide the necessary elements and support the dev team needs to develop the product.
Tools like wireframes and prototypes allow us to check quickly both the information architecture and the overall experience with the users and stakeholders.
To make sure the final result matches the planed experience through every stage of the project.
Through research and analysis we define the simplest features that allow you to launch the product with value for the users without a huge investment. This will let you validate the product at an early stage.
Based on our experience with different project complexities and a deep research we can help you estimate cost, scope, resources and effort for the design phase in the right way.
With our Product Design Leads, we help you define and communicate solid design strategies and tactics to provide clear direction and achieve the business goals, giving us predictability and quick reaction to mitigate potential problems.
This is an iterative human-centered process we use to understand the users, their context, pain points, and redefine their problems to then create the best solution.
We have experience with different methodologies, taking Agile as the favorite one as it is people-oriented and adaptable to changes due to how iterative it is.
We believe communication is very valuable in a project. Involving the stakeholders, the product team and dev team at all times is a key part for the project to succeed.